Why You Need a Good YouTube Strategy for Your Business

Why You Need a Good YouTube Strategy for Your Business

Businesses of all shapes and sizes benefit from a comprehensive YouTube marketing strategy. According to Hootsuite, YouTube has more than 1.7 billion unique visitors each month. The social media site gets more than 14 billion visits monthly, making it more...
How to Leverage Search Intent in Your Content Creation

How to Leverage Search Intent in Your Content Creation

In their never-ending effort to improve the user experience, Google has yet again updated its algorithm. This time around, they’re putting the spotlight on search intent above all else.  So, if you’re used to using old-school keyword tricks to drive traffic, it’s...
5 Mistakes to Avoid in Developing Your e-Commerce Website

5 Mistakes to Avoid in Developing Your e-Commerce Website

There was a time when, for most businesses, having an e-Commerce website was almost something of a novelty. Sure, customers liked the ability to shop online from the comfort and convenience of their own homes. But the primary way they interacted with your business was...