by Kelly Ladyga | May 29, 2026 | Blog
You already know ChatGPT changed how people search for information. Now it’s changing how brands reach those people, right in the middle of the conversation. OpenAI just launched its self-serve Ads Manager Beta, and it’s a pretty big deal for any brand investing...
by Kelly Ladyga | May 1, 2026 | Blog
AI doesn’t just drive traffic anymore. It decides whether your website deserves a visitor’s attention and whether they convert once they get there. Here’s what’s actually happening and exactly what you should do about it. Let’s cut right...
by Kelly Ladyga | Apr 6, 2026 | Blog
LLMs are scraping review platforms like Google Reviews, Yelp, Healthgrades, G2 and TripAdvisor to build search answers. Here’s what that means for your business — and exactly what you need to do about it. Let’s be blunt: if your business doesn’t have...
by Kelly Ladyga | Mar 3, 2026 | Blog
Two years ago, AI search felt experimental. Now? It’s infrastructure. If you work in marketing and you’re still asking whether large language models (LLMs) matter for search, here’s the short answer: They’re already reshaping it. At scale. Fast. Let’s talk about...
by Kelly Ladyga | Feb 3, 2026 | Blog
Search in 2026 feels less like a list of links and more like a conversation already in progress. Google answers questions. Shows visuals. Surfaces products. Recommends local businesses. Connects ideas automatically. That shift changes how you win visibility. Ranking...
