SEO Services

Over 90% of Websites Never Get Found
Even When Your Prospects are Searching for You

Close up view of a woman's finger pressing Google search on a tablet.

What is SEO and How Does Your Business Benefit?

SEO, or search engine optimization, involves combining certain research, tools, and tactics to increase your website’s visibility in Google search results. It’s understanding user intent to serve up your brand when a customer is searching for related products or services.

Sadly, roughly 91% of websites get no search traffic, for one of two reasons. First, they don’t invest in SEO. Or second, they’ve done SEO the wrong way—trying to manipulate search when they could have gotten better results by being helpful and relevant to their audience.

According to Statista, Google controls 85% of the global search market, making it, by far, the most important search engine. So, if you’re not actively taking steps to increase visibility, you are invisible in search.

Optimize Google Search as a Priority Tactic

First and foremost as an authentic marketer, Pineapple Digital focuses on your prospects’ “user intent”. That means you need to think like a prospect – like a a web user. What do they want to know and what do they want to do?

Google has created, and continually updates, its proprietary algorithm for determining which websites to serve up to user queries. It ranks websites based on several factors. Of these factors, you’ll want to pay attention to these:

  • Authority – Do people online see your website as a high-value, trustworthy source of information?
  • Relevance – Do you have a page on your website highly relevant to the question someone is asking Google right now?
  • User experience – Does your website deliver the experience your visitors want and expect? E.g., speed, navigation, mobile friendliness, and original, engaging content.
  • Search engine navigability – Can a search engine understand your website and navigate it

If you miss the mark on one of these, say goodbye to page one, and hello to the dark reaches of the Internet, where only the brave dare tread.

Your SEO Needs to Be Managed by Experts

Page One SEO

Be the ONE on page one. It’s one thing to be at the top, it’s another to convert customers. Use these elements for best conversion rates:

  • Rich snippets / Information cards
  • “People Also Ask”
  • Video previews
  • Images
  • Google Maps (for local businesses)

Technical SEO

Optimize technical requirements for best search results.

  • URL naming convention
  • Page speed
  • Mobile-friendly
  • Structure and navigation
  • Internal linking
  • Site audits, mapping, monitoring, testing, and improvement

On Page SEO

Optimizing your website content with SEO tactics:

  • Keyword research
  • Competitor research
  • Rich snippets, info cards, menus and video previews
  • Internal and external hyperlinking
  • Mobile friendly
  • Conversion-based landing pages

Optimize Your Website with Great Content

Pineapple Digital creates relevant, engaging, and high quality content, attracting your target audience and turning that web traffic into business leads, subscriptions, or sales. To develop great content, you need the following:

  • Audience research – You must know who your target audience is.
  • Journey mapping – Learn what content will be helpful to your customers at different stages of the buyer’s journey.
  • Keyword research – Understand what they’re searching for related to your brand.
  • Competitor research – Find out what competitors are doing so you can do it better.
  • Content creators – Create content that your audience want.

At Pineapple Digital, we’ve been experts at SEO before it became a buzzword. For over two decades we’ve embraced the latest research, tools, and techniques to bring best-in-class SEO strategies to your website, helping clients get to page one in search results.

We keep a watchful eye on changes to the search engine algorithms and adjust our SEO strategies accordingly. Reach out and we’ll help you increase your organic web traffic and drive conversions.

Increase Web Conversions and Grow Your Business