Winning with LinkedIn: A Blueprint for B2B Marketing

Winning with LinkedIn: A Blueprint for B2B Marketing

You know many of your potential customers are actively engaged on LinkedIn, but you aren’t. You may not be missing out on interesting and informative posts, but you’re most likely leaving money on the table. LinkedIn is a powerful platform for B2B...
Understanding the Importance of Backlinks for SEO

Understanding the Importance of Backlinks for SEO

Can you imagine the internet without the intricate network of links connecting various webpages and websites? Links, or more specifically backlinks, form the backbone of the web, steering our journey through the seemingly infinite realm of information. Yet, their...
What is Bounce Rate? How to Improve Your Bounce Rate

What is Bounce Rate? How to Improve Your Bounce Rate

Out of all the metrics on Google Analytics, bounce rate can often be misunderstood. To provide some clarity on this metric, first we will define it. According to Google Support, bounce rate is “the percentage of all sessions on your site in which users viewed only a...
Why You Need a Good YouTube Strategy for Your Business

Why You Need a Good YouTube Strategy for Your Business

Businesses of all shapes and sizes benefit from a comprehensive YouTube marketing strategy. According to Hootsuite, YouTube has more than 1.7 billion unique visitors each month. The social media site gets more than 14 billion visits monthly, making it more...
How to Leverage Search Intent in Your Content Creation

How to Leverage Search Intent in Your Content Creation

In their never-ending effort to improve the user experience, Google has yet again updated its algorithm. This time around, they’re putting the spotlight on search intent above all else.  So, if you’re used to using old-school keyword tricks to drive traffic, it’s...
5 Mistakes to Avoid in Developing Your e-Commerce Website

5 Mistakes to Avoid in Developing Your e-Commerce Website

There was a time when, for most businesses, having an e-Commerce website was almost something of a novelty. Sure, customers liked the ability to shop online from the comfort and convenience of their own homes. But the primary way they interacted with your business was...