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Leveraging the Power of Search: An Overview of Google Grants for Nonprofits

Nonprofit organizations have always strived to maximize the impact of their missions, stretching every dollar to its limit. In an age where digital connectivity is paramount, many nonprofits might find their resources strained when attempting to navigate the digital landscape. But what if there was a way to substantially boost your online presence without the financial burden? The Google Ad Grants program aims to do just that. Google Ad Grants, part of Google for Nonprofits, is an in-kind advertising program that offers qualified nonprofit organizations up to $10,000 per month in Google Ads spending. This generous grant enables nonprofits to promote their missions and initiatives on Google's powerful search engine platform, creating visibility and driving engagement. Understanding Google Ad Grants Launched in 2003, Google Ad Grants was conceived to support and empower nonprofit organizations by offering free access to Google's vast digital advertising network. Google recognizes the immense value and contribution that nonprofits...

June 5, 2023
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Close up view of a woman's finger pressing Google search on a tablet.

Why It’s Important to Respond to Every Google Review for SEO

We often get this question from clients, "How can I get rid of negative Google reviews associated with my business listing?" It's concerning to see a client, customer or patient express their anger in online reviews on public channels. Getting rid of negative Google reviews, however, can be challenging as Google generally does not remove reviews unless they violate their review policies. But before we offer some recommendations on how to push those negative customer reviews down to the bottom of the list, it's important to explain why it's important to respond to all Google review and what it can do for your business. Responding to Google reviews is important for several reasons: 1.    Engaging with customers: It shows that you value your customers' feedback and are actively listening to their concerns or compliments. It demonstrates a customer-centric approach and a willingness to engage in a dialogue. 2.    Building trust and credibility: When potential customers see...

June 2, 2023
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What is Bounce Rate? How to Improve Your Bounce Rate

Out of all the metrics on Google Analytics, bounce rate can often be misunderstood. To provide some clarity on this metric, first we will define it. According to Google Support, bounce rate is “the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server,” and a bounce as “a single-page session on your site.” In other words, when someone visits your site, and they do not take some form of action or click on to another page, that is a bounce. Therefore, the bounce rate is calculated be dividing the number of single page visits by total visits. So, what does bounce rate measure? Bounce rate is considered a measure of “stickiness” of a site, or the amount of time someone stays on a site and engages with it over a given period. It is a...

January 24, 2023
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Why You Need a Good YouTube Strategy for Your Business

Businesses of all shapes and sizes benefit from a comprehensive YouTube marketing strategy. According to Hootsuite, YouTube has more than 1.7 billion unique visitors each month. The social media site gets more than 14 billion visits monthly, making it more popular than Facebook, Instagram, and even Amazon. YouTube also reaches more adults in the 18 to 49 age range than network and cable television. Despite the potential for massive reach, many companies often neglect their YouTube channels. Marketing on YouTube will help reinvigorate your digital video campaigns. Importance of YouTube marketing Visitors spend an average of 19 minutes daily on YouTube and view eight different videos. Except for Google, YouTube receives the most search queries daily. According to Mushroom Networks, Microsoft Bing, Yahoo, and AOL don't come close to the three billion searches performed on YouTube monthly. To keep a firm hold as the top search platform, Google purchased YouTube for $1.65 billion. Despite the...

October 15, 2022
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How to Leverage Search Intent in Your Content Creation

In their never-ending effort to improve the user experience, Google has yet again updated its algorithm. This time around, they’re putting the spotlight on search intent above all else.  So, if you’re used to using old-school keyword tricks to drive traffic, it’s time to change things up with the quickness. Otherwise, you’re going to end up left up behind and scrambling to avoid getting blacklisted forevermore.  If that doesn’t sound at all like what you need in your life, you’ll be glad to hear that search intent isn’t so scary. In fact, all it entails is leaving the trickery behind in favor of focusing on what your audience truly needs.  Ready to make that happen by stepping into the future of content marketing? Here’s what you need to know about using search intent to guide your content creation efforts.  What is Search Intent – and Why Does It Matter? Although it sounds complex, search intent...

September 14, 2022
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5 Mistakes to Avoid in Developing Your e-Commerce Website

There was a time when, for most businesses, having an e-Commerce website was almost something of a novelty. Sure, customers liked the ability to shop online from the comfort and convenience of their own homes. But the primary way they interacted with your business was still likely a brick-and-mortar location. Having said that, it's official: that time is definitely over. According to one recent study, a significant 76% of all adults in the United States alone shop online. Over half of them say that they actually prefer the experience to shopping in a physical store. While these numbers were already on the rise, the pandemic formally acted as an accelerant - driving them higher than ever via a trend that shows no signs of slowing anytime soon. Indeed, many studies show that there was a significant volume of people who shopped online for the first time during COVID-19 - 3% in the...

August 13, 2022
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