AM Solar

Driving Sales with Smart SEO Strategies and YouTube Content

Challenge

The RV solar energy system industry was enjoying high search volume with people looking for DIY solar installations for their RVs and sprinter vans — a great opportunity for AM Solar to improve their online sales. YouTube presented another way for AM Solar to drive web traffic and sales with extensive “how-to” videos. AM Solar turned to Pineapple Digital for digital marketing help.

Solution

Pineapple Digital overhauled the current website, creating a new URL structure, meta data and keyword-rich content and implemented ongoing SEO tactics. Pineapple Digital also developed and implemented a YouTube strategy for promoting DIY videos to drive more awareness of and traffic to the website.

Results

• Website traffic increased from 2,000 monthly visits to over 65,000 visits per month in less than two years and AM Solar ranked as the top RV solar company in the country.
• Revenue went from $1.5 million to $5.5 million in the same period.
• Onsite sales increased from $120,000 to $1.7 million.