by Emily Olson | Aug 27, 2024 | Blog
“Microsites are standalone, multi-page websites designed for specific campaigns or target audiences, offering detailed content to increase user engagement and brand awareness. In contrast, landing pages are single-page sites focused on driving conversions through...
by Emily Olson | Aug 26, 2024 | Blog
In today’s digital landscape, two essential tools play a role in effective marketing strategies: Google Search Console and Google Analytics. While Google Search Console gives you a granular view of your website’s presence in Google search results, Google...
by Emily Olson | Aug 23, 2024 | Blog
Compound SEO is a strategy that builds on traditional SEO methods to yield exponential long-term benefits. The goal is to improve structure and usability within your site, ultimately boosting visibility and ranking on the Search Engine Results Page (SERP), while...
by Emily Olson | Aug 22, 2024 | Blog
UX Optimization: What It Is and Why You Need It Ever feel like your online efforts are falling flat? User Experience, or UX, optimization might be the game-changer you’ve been looking for. Say goodbye to digital headaches and hello to a smoother, more successful...
by Emily Olson | Jul 24, 2024 | Blog
Search Engine Optimization (SEO) is a combination of techniques and strategies designed to increase both the quantity and quality of organic traffic sent to your website by ranking higher on popular search engines like Google. For event marketers, SEO serves as a...
