Opportunity

The RV solar energy system industry was enjoying high search volume with people looking for DIY solar installations for their RVs and sprinter vans — a great opportunity for AM Solar to improve their online sales. YouTube presented another way for AM Solar to drive web traffic and sales with extensive “how-to” videos.

Action

Pineapple Digital overhauled the current website, creating a new URL structure, meta data and keyword-rich content and implemented ongoing SEO tactics. Pineapple Digital also developed and implemented a YouTube strategy for promoting DIY videos to drive more awareness of and traffic to the website.

2-Year Results

• Website traffic increased from 2,000 visits per month to over 65,000 visits in less than two years.
• Revenue went from $1.5 million to $5.5 million.
• Onsite sales increased from $120,000 to $1.7 million.