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Top brands use online content like blog posts, videos, and newsletters to meet their KPIs and broader business goals. But at the same time, this is how your customers want you to approach them.
What a novel concept!
You can give customers the experience they want and buy your stuff in exchange.
So, it’s no wonder 70% of businesses invest in content marketing. And 40% say it’s imperative to their overall digital marketing strategy.
But content alone won’t get the job done. You need a content plan. Content marketing delivers that plan. It is the use of a set of technologies, strategies, and best practices that allow you to create content and distribute it to meet business goals effectively.
How do you create a content marketing strategy?
Your content marketing message speaks to your target audience’s real-world problems—not made-up ones. You can then present the solutions you offer to solve those problems.
These problems and solutions are what people look for in search engines. So, building quality content around them can increase your visibility in the Google searches most important to your business.
Sometimes those problems are big, like poor cash flow in a business. And other times, the problem is, how do I impress my friends or co-workers? If it’s important to the customer, that’s what matters. With content marketing, you’ll be there for them.
Do you like superhero movies or true crime? Or both.
The great thing about creating and distributing your own content is that you can learn what the target audience likes through content marketing analytics and testing.
Content marketing employs analytics to define the ideal customer clearly. Then, with some reverse engineering, you know what kind of content to create to meet business goals.
Your content needs to be where your target audience is and in multiple places. No one spends all their online time in one place.
How do you know where to be? Think about where your ideal customer hangs out.
Content marketing automation streamlines content creation and distribution, so tackling multiple channels with fewer resources is doable.
Timing matters! Get promotional too soon, and you’ll shipwreck your chances of earning a new customer. But fail to be promotional when the time is right, and you’ll miss your opportunity.
Your audience goes through 5 stages of the customer’s journey.
Customer research, competitor research, analytics, A/B testing, and conversion rate optimization ensure your content marketing gets results you can take to the bank. Optimization allows you to meet goals faster, more consistently, and cost-effectively drive growth.