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Digital Marketing Services Get Results for Nonprofits

It’s one of our top goals at Pineapple Digital to help nonprofits thrive as an organization. Nonprofit work is something that’s close to our hearts, as our team members have long supported favorite charities through donations and volunteerism. We personally know individuals who have dedicated their lives to helping others, doing exceptional work to improve all our communities, and we honor that commitment.

Helping nonprofits achieve their financial goals through digital marketing is one of our favorite success stories. We’ve seen charitable organizations achieve outstanding results and we’re happy to help others learn how to do it.

The digital marketing services we offer will boost traffic to your site, grow brand awareness, increase donor and volunteer engagement, and help achieve your financial goals. We also have experience helping organizations with grant approvals that pay for marketing services and digital advertising.

Google Ad Grant Program for Nonprofits

One of the greatest growth opportunities for nonprofits is using Google Ad Grants for advertising. The Google Ad Grant program awards nonprofits up to $10,000 per month of free advertising to be used on Google’s platform. Pineapple Digital will help you get approved for the Google Ad Grant and manage the ad campaigns to achieve your company’s strategic goals. By utilizing the ad grants, we’ve seen our clients experience excellent results, especially with increased donations and volunteer engagement. We’d love to help you make the most of this opportunity. Contact us to see if you qualify.

ALSO: A Nonprofit Success Story

Advocates for Life Skills and Opportunities (ALSO) is a nonprofit organization in Portland, Oregon that provides support services to people with intellectual and developmental disabilities. Pineapple Digital partnered with ALSO to perform expert SEO and digital advertising management that grew their website traffic significantly year over year, increased website conversions and, through Google Ads, significantly increased their donations. Learn below how ALSO and Pineapple Digital worked together toward their success.

A.L.S.O. Success Story

How Nonprofits Use Digital Marketing Services to Get Results

With consumer behavior completely immersed in digital media, nonprofits face a unique set of challenges in effectively promoting their causes and reaching a wider audience with limited resources.

Below are several ways in which your organization can successfully use digital marketing to meet your goals. With Pineapple Digital, each client has a Marketing Navigator who works directly with your team to ensure we truly understand your challenges and opportunities. We craft our service lines to meet your unique financial and strategic goals to ensure your success.

Paid Google Advertising

Pineapple Digital will help your organization utilize free Google Ad Grant monies to pay for Google Search Results Ads, attracting more donors and community engagement to your website. Google Ads are designed to snare active web searchers who are looking for programs like yours. We can create specific landing pages for your website to convert those who are interested based on your goals, such as increased donations, volunteers, or program recipients.

Enhanced Online Presence

Nonprofits need to establish a strong online presence. A well-designed website can serve as a hub for information and engagement, allowing nonprofits to effectively communicate their message to their target audiences. By utilizing effective search engine optimization techniques, nonprofits can ensure their websites rank higher in search results, increasing visibility and attracting more visitors.

Email Marketing

Email marketing remains a powerful tool for nonprofits to connect with their supporters. By building an email list and sending regular updates, nonprofits can keep their audience informed about their work, achievements, and upcoming events. We assist nonprofits in acquiring more names for the list, crafting impactful email campaigns, optimizing email templates, and analyzing data to improve open rates and conversions.

Content Marketing

Content marketing involves creating and sharing valuable content on your site to attract and engage a target audience. Nonprofits can utilize content marketing to educate the public about their cause, showcase success stories, and establish themselves as thought leaders in their respective fields. The Pineapple Digital Team helps nonprofits develop content strategies, produce high-quality content (such as blog posts, videos, and infographics), and distributes it across various platforms to reach a wider audience.

Online Fundraising

Digital marketing services can significantly boost a nonprofit’s fundraising efforts. By leveraging online platforms, nonprofits can set up crowdfunding campaigns, create donation pages, and implement effective fundraising strategies. We can assist in optimizing donation processes, creating compelling fundraising appeals, and implementing tracking mechanisms to evaluate campaign performance.

Data Analytics

Digital marketing services provide nonprofits with valuable insights into their online campaigns. By analyzing data such as website traffic, website engagement, and email open rates, nonprofits can gain a deeper understanding of their audience and make data-driven decisions. We are here to help nonprofits set up analytics tools, interpret data, and optimize campaigns based on the insights obtained.

It’s Time to Thrive!

Reach out to us and let us know your challenges. We’re happy to share our thoughts on how you can be more successful with digital marketing. We look forward to hearing from you!