Businesses will increase the return on their advertising dollars by deploying smart digital marketing techniques. Platforms such as search engines, social media, email, and well-designed websites engage consumers online and convert them to new customers. Businesses can reach a highly targeted, global audience, track results in real time, and measure the ROI of their marketing campaigns.
Search engine optimization (SEO): SEO is the process of optimizing your website so that it ranks higher in Google search engine results for target keyword phrases used by your target customers.
Pay-per-click (PPC) advertising: Google PPC advertising is the process of paying to have your ads displayed on search engines and other websites to targeted individuals based on your business goals.
Content marketing: Create and distribute SEO-rich content to attract and retain new customers.
Social media marketing: Use social media platforms like Facebook, Instagram, TikTok, LinkedIn to promote your products or services.
Digital display advertising: Promote your business with graphic display in highly targeted web distribution using demographic, behavioral, geo, and other data.
Email marketing: Email marketing sends promotional messages to your customers.
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